This week, Genetics Australia hosted their first “Today, Tomorrow and Beyond” genetics conference in Geelong, focusing on the future of genetics and cattle breeding. 

We are very honoured to have our CEO Marie to be a speaker at the event where some breeders were informed about IVF technology in cattle for the first time. Marie presented how IVF can be integrated into herd management as a tool for herd development. 

The IVF technology in cattle is readily being adopted all over the world. Moving forward, continuing the collaboration amongst breeders, embryo producers and suppliers is essential, especially in Australia. 

We are very proud to have sponsored such an insightful genetic conference focusing on the future of genetics and cattle breeding. A fantastic job to all presenters and congratulations to Genetics Australia for a successful genetics conference, we are looking forward to GA2026! 

Let’s bring Australia forward to improve genetics, productivity and profitability for the livestock industry!